The National Centre for Brand Development (NCBD) invites applications from Pakistani nationals for key leadership positions, including Project Director, Director Business Education, Director Corporate Brand, and Director SMEs Brand. Candidates must have 16 years of education in Marketing, Communication, Journalism, Mass Media, Public Administration, Social Sciences, English, Business, or International Relations. Experience requirements vary from 8 to 15 years depending on the position, with age limits between 30 and 60 years. Applications should be submitted using the prescribed proforma available on the Ministry of Planning website, with hard copies and attested documents sent via courier or online through www.njp.gov.pk. Incomplete applications will not be considered, and only shortlisted candidates will be called for interviews. No TA/DA will be provided. Detailed terms of reference and instructions are available on the Ministry’s website.
Education: 16 years in Marketing, Communication, Journalism, Mass Media, Public Administration, Social Sciences, English, Business, or International Relations
Experience: 10–15 years in senior leadership roles
Age: 30–60 years
Remuneration: PPS-12
Education: 16 years in relevant fields as above
Experience: 8–10 years in educational content development, digital publishing, entrepreneurship, or branding
Age: 30–60 years
Remuneration: PPS-11
Education: 16 years in relevant fields as above
Experience: 8–10 years executive-level experience, including C-suite exposure; preferably in multinational corporations, global branding agencies, or national-level brand advisory roles
Age: 30–60 years
Remuneration: PPS-11
Education: 16 years in relevant fields as above
Experience: 8–10 years in SME development, branding, or business consulting
Age: 30–60 years
Remuneration: PPS-11
Interested candidates should send applications via courier using the prescribed proforma available at https://www.pc.gov.pk/web/career.
Hard copies of the completed proforma, along with CV and attested copies of all degrees and testimonials, should be sent to the Ministry or submitted online at www.njp.gov.pk.
Applications must reach the Ministry within 15 days of the advertisement.
Candidates currently in government service must apply through proper channels.
Incomplete applications will not be considered.
Only shortlisted candidates will be called for interviews. No TA/DA will be provided.
Mehboob Ur Rehman, Assistant Chief
Mass Media Section, Ministry of Planning, Development & Special Initiatives
Room No. 601, 6th Floor, P-Block, Pak Secretariat, Islamabad
1. Who can apply for these positions?
Pakistani nationals with relevant education and experience as specified for each role can apply. Candidates currently in government service must apply through proper channels.
2. What positions are available?
Project Director (PPS-12)
Director Business Education (PPS-11)
Director Corporate Brand (PPS-11)
Director SMEs Brand (PPS-11)
3. What are the qualification requirements?
All positions require 16 years of education in Marketing, Communication, Journalism, Mass Media, Public Administration, Social Sciences, English, Business, or International Relations.
4. What experience is required?
Project Director: 10–15 years in senior leadership roles
Director Business Education: 8–10 years in educational content development, digital publishing, entrepreneurship, or branding
Director Corporate Brand: 8–10 years in executive-level roles, including C-suite experience, preferably in multinational corporations, global branding agencies, or national-level brand advisory
Director SMEs Brand: 8–10 years in SME development, branding, or business consulting
5. What is the age limit?
All positions require candidates to be between 30 and 60 years old.
6. How do I apply?
Applications must be submitted through the prescribed proforma available at https://www.pc.gov.pk/web/career. Hard copies with CVs and attested documents should be sent via courier or submitted online at www.njp.gov.pk.
7. What is the application deadline?
Applications must reach the Ministry within 15 days of the advertisement’s publication.
8. Will incomplete applications be accepted?
No, incomplete applications will not be considered.
9. Will there be any travel allowance for interviews?
No TA/DA will be provided.
10. Where can I find detailed terms of reference and instructions?
Full details are available on the Ministry of Planning, Development & Special Initiatives website: https://www.pc.gov.pk.
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